The name is defined by the boutique's opening day and the birthday of the founder Carolin Dunkel. The idea was to create an environment of retail which invites customers to explore a curated selection of fashion and interior which resembles more a gallery than a store. 

After completing her master's degree, Carolin has already worked for renowned fashion and media companies in New York and Berlin. Not without reason, this was the aspiration to combine fashion and design at APRIL FIRST and to develop the entire concept of the boutique herself.

Since 2016, April First offers a remarkable hybrid of well known and upcoming brands from around the world such as Ulla Johnson, Alémais, Sea New York, Mansur Gavriel and many more combined with unique furnishing objects, beauty picks and fine jewelry.