The name is defined by the boutique's opening day and the birthday of the founder Carolin Dunkel. The idea was to create an environment of retail which invites customers to explore a curated selection of fashion and interior which resembles more a gallery than a store.
After completing her master's degree, Carolin has already worked for renowned fashion and media companies in New York and Berlin. Not without reason, this was the aspiration to combine fashion and design at APRIL FIRST and to develop the entire concept of the boutique herself.
Since 2016, April First offers a remarkable hybrid of well known and upcoming brands from around the world such as Ulla Johnson, Alémais, Sea New York, Mansur Gavriel and many more combined with unique furnishing objects, beauty picks and fine jewelry.
The Founder – Carolin Dunkel
‘When I launched April First, I wanted to establish this space – a store that reflects my world and inspires others. Where everyone feels special and has fun with fashion as much as I do.
April First is more than a shop, it's a brand and a certain feeling I want to give to my customers. Someone once said, it's my closet where I pick the cherries for you.’
‘I developed my interest in fashion and interior by growing up on the countryside in a small village and I spent most of my time with my grandmother. So, after school I was mostly baking, drawing, stitching, knitting with her. My parents own a restaurant which used to be an old farmhouse. They transformed it over the years into a restaurant and hotel. Half of my life my father was drawing and designing and expanding the house together with my mum into what it is today. It’s like a little fairy tale home to me.’
‘They labels I choose for the store have to fit my „AF World“, which means they have an overall strong look. I don't go for basics, because those you can find everywhere else. I always focus on strong pieces which you can mix and match with your own wardrobe. Besides that I love colors. I barely wear black or neither buy it for the store. I think there is enough black and white in the world, so I just love prints, colors and I have a personal relationship to the designers.’